In the last 20 years there has been innovation in the structure of available entry points in general aviation, especially in the corporate jet market. First, fractional programs which allowed an owner to buy an ownership share of an aircraft in the mid to late 1990s. Then, jet card programs came about; some were offered by ACM companies who had their own fleets and others were offered independent of any operator. More recently subscription models have been developed and represent a new pricing model for aircraft charter. While these changes have been overall positive for the industry by introducing more people to the benefits of general aviation, they have put competitive pressure on traditional charter operators, especially smaller, independent charter companies focused on mid and heavy jets.
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